{"id":103726,"date":"2026-05-15T11:35:55","date_gmt":"2026-05-15T09:35:55","guid":{"rendered":"https:\/\/www.fotocasa.es\/fotocasa-life\/?p=103726"},"modified":"2026-05-15T11:07:49","modified_gmt":"2026-05-15T09:07:49","slug":"fotocasa-rinde-homenaje-a-los-madrilenos-en-san-isidro-los-escaparates-inmobiliarios-se-visten-de-tradicion-y-color","status":"publish","type":"post","link":"https:\/\/www.fotocasa.es\/fotocasa-life\/fotocasa\/fotocasa-rinde-homenaje-a-los-madrilenos-en-san-isidro-los-escaparates-inmobiliarios-se-visten-de-tradicion-y-color\/","title":{"rendered":"Fotocasa rinde homenaje a los madrile\u00f1os en San Isidro: los escaparates inmobiliarios se visten de tradici\u00f3n y color"},"content":{"rendered":"<p><strong>Fotocasa<\/strong> sale esta semana a la calle para rendir homenaje a una de las celebraciones m\u00e1s emblem\u00e1ticas de <a href=\"https:\/\/www.fotocasa.es\/fotocasa-life\/sector\/evolucion-del-precio-de-la-vivienda-en-madrid\/\">Madrid<\/a>. Coincidiendo con las <strong>fiestas de San Isidro<\/strong>, el portal inmobiliario ha impulsado una acci\u00f3n especial de street marketing en la que cuatro inmobiliarias ubicadas en el centro de la capital han transformado sus escaparates con una intervenci\u00f3n art\u00edstica inspirada en el imaginario castizo madrile\u00f1o, acompa\u00f1ando al actual eslogan de la campa\u00f1a: \u201c<strong>\u00bfHas buscado en Fotocasa?\u201d<\/strong>.<\/p>\n<p>La iniciativa, que se lanzar\u00e1 tambi\u00e9n en redes sociales a trav\u00e9s de <a href=\"https:\/\/www.instagram.com\/p\/DYUsF-FMUxi\/\" target=\"_blank\" rel=\"noopener\">un v\u00eddeo resumen de la acci\u00f3n<\/a>, nace con el objetivo de acercar la marca a la vida cotidiana de la ciudad y conectar con los madrile\u00f1os a trav\u00e9s de sus inmobiliarias de confianza, convirti\u00e9ndolas en puntos de encuentro cultural profundamente ligados a sus tradiciones.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DYUsF-FMUxi\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DYUsF-FMUxi\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por fotocasa (@fotocasa)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Para esta acci\u00f3n, Fotocasa se ha trasladado a <strong>las inmobiliarias Geppco Inmobiliaria en la Calle de Goya, Vivienda2 en la Calle de Mar\u00eda de Molina, Novahome en la Calle Embajadores y Remax Urbe en la Plaza de Olavide<\/strong> y ha contado con la colaboraci\u00f3n de la ilustradora y directora de arte madrile\u00f1a <strong>Loreto Manzanera<\/strong>, reconocida por su universo visual lleno de color, referencias pop y est\u00e9tica desenfadada.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-103729 size-full\" src=\"https:\/\/www.fotocasa.es\/fotocasa-life\/wp-content\/uploads\/2026\/05\/San-Isidro-6.png\" alt=\"Escaparate de una inmobiliaria en Madrid como parte de la acci\u00f3n de Fotocasa.\" width=\"1152\" height=\"2048\" title=\"-\" srcset=\"https:\/\/www.fotocasa.es\/fotocasa-life\/wp-content\/uploads\/2026\/05\/San-Isidro-6.png 1152w, https:\/\/www.fotocasa.es\/fotocasa-life\/wp-content\/uploads\/2026\/05\/San-Isidro-6-169x300.png 169w, https:\/\/www.fotocasa.es\/fotocasa-life\/wp-content\/uploads\/2026\/05\/San-Isidro-6-576x1024.png 576w, https:\/\/www.fotocasa.es\/fotocasa-life\/wp-content\/uploads\/2026\/05\/San-Isidro-6-84x150.png 84w, https:\/\/www.fotocasa.es\/fotocasa-life\/wp-content\/uploads\/2026\/05\/San-Isidro-6-768x1365.png 768w, https:\/\/www.fotocasa.es\/fotocasa-life\/wp-content\/uploads\/2026\/05\/San-Isidro-6-864x1536.png 864w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuatro inmobiliarias ubicadas en el centro de la capital han transformado sus escaparates con llamativas ilustraciones. La acci\u00f3n ha sido desarrollada junto a la ilustradora madrile\u00f1a Loreto Manzanera <\/p>\n","protected":false},"author":182,"featured_media":103733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[1050],"tags":[15178,142,2357,15177,2302],"class_list":["post-103726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotocasa","tag-agencias","tag-fotocasa","tag-madrid","tag-san-isidro","tag-vivienda"],"modified_by":"Joaqu\u00edn Hern\u00e1ndez","_links":{"self":[{"href":"https:\/\/www.fotocasa.es\/fotocasa-life\/wp-json\/wp\/v2\/posts\/103726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fotocasa.es\/fotocasa-life\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fotocasa.es\/fotocasa-life\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fotocasa.es\/fotocasa-life\/wp-json\/wp\/v2\/users\/182"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fotocasa.es\/fotocasa-life\/wp-json\/wp\/v2\/comments?post=103726"}],"version-history":[{"count":0,"href":"https:\/\/www.fotocasa.es\/fotocasa-life\/wp-json\/wp\/v2\/posts\/103726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fotocasa.es\/fotocasa-life\/wp-json\/wp\/v2\/media\/103733"}],"wp:attachment":[{"href":"https:\/\/www.fotocasa.es\/fotocasa-life\/wp-json\/wp\/v2\/media?parent=103726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fotocasa.es\/fotocasa-life\/wp-json\/wp\/v2\/categories?post=103726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fotocasa.es\/fotocasa-life\/wp-json\/wp\/v2\/tags?post=103726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}